Toolbox Training
Business engineers to help your organisation run smoothly
Training
Cross-Cultural Skills
In an increasingly competitive international marketplace developing an effective combination of communication and cross-cultural skills in your people is vital for sustaining competitive advantage.
Increasingly, our research has shown that customers are factoring in the costs of managing an ongoing relationship (in terms of cultural fit) and applying a cost disadvantage to suppliers from cultures further removed from their own.
Global competition is also increasing with service providers appearing in lower cost destinations as well as a proliferation of suppliers in closer proximity to customers’ time zones and business culture.
There are many obvious and subtle differences throughout the world in the way business is conducted. Companies and individuals that can demonstrate a respect and understanding for their customers’ business culture are far more likely to succeed.
Benefits of cultural IQ
Organisations that successfully develop their cultural IQ can enjoy a number of benefits:
- Reduce the cultural cost penalty
- Enhance customer service and improve customer retention
- Boost the perceived value of their services; and
- Strengthen their brand – enhancing differentiation from the competition.
Those organisations invest in consistent and targeted training programmes – based on an honest analysis of both their customer and staff communication and cross-cultural needs.
Our programmes
Our programmes equip executives at all levels with the cross-cultural skills they need to improve their customer relationships. These programmes improve customer engagement which, in turn, improves bottom line results.
Our programmes address areas such as:
- Use of business language
- Management style, hierarchy and attitude to superiors
- Meetings, time-keeping and working style
- Reaching agreement and negotiating
- Communication norms
- Business ethics
- Food & dining etiquette
- Socialising
For more details on our cross cultural programmes, please contact us
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Cross-Cultural Skills
Engaging & winning customers on the telephone
Persuasive written & spoken communication skills
Powerful presentation techniques
Strong leadership development
Coaching for business success
Innovative marketing techniques
Excellent customer service
Rigorous data analysis
Bespoke training
Culture & Communications - Open Courses
